The PS3 needs to have demo on BD-RE or BDR media to run. It should run on most bluray players such as Total Media Theatre or PowerDVD and PS3. 

You can use the remote to navigate or view info

1 - thumbnails
2 - info

Burn the ISO with the following settings.
Content Type: BD Video
Data Type: Mode1/2048
File System: UDF 2.50

with total media theatre v3. you can copy the contents of the ISO on your PC's file system then drag the folder onto the software player program and it will run. no burner needed